What is a Business Agility?
Business agility is a company’s ability to adapt to market changes and opportunities with innovation. An agile company can adjust internally and externally to their environments quickly. Whether an organization is local, regional, national, or international it’s important to change with evolving technology and change quickly. Businesses that are agile typically have the following characteristics:
- Organization listens to the market and customers to make internal and external changes quickly
- Organization’s processes are aligned with customers to deliver the right product at the right time
- Organization’s delivery process is quick and flexible
Business agility recognizes the value of an individual’s contributions and recognizes the need to iterate and reflect to continuously improve products and processes.
Agility is often coveted in the high tech space, and the Manifesto of Software Development is credited with the values of business agility:
- Individuals and interactions over processes and tools
- Working software over comprehensive documentation
- Customer collaboration over contract negotiation
- Responding to change over following a plan
Organization agility examples
There is no set process for making an organization agile. Business agility can take many forms including changes to:
- Product channels
- Marketing and product positioning
- Customer support
- Organization structure
Business agility self assessment
The Scaled Agile Framework SAFe2.0 provides guidance on seven core competencies that help businesses achieve business agility. SAfe recommends a twelve step implementation process to improve business agility which starts with recognizing the need for change establishing the vision for change.