Baby Boomers, also known as Boomers, are individuals that grew up during a time of post-war prosperity and cultural change. This generation is defined by its large size. The surge in birth rates occurred because of the end of World War II. The Civil Rights Movement, the Cold War, the rise of consumerism, and the expansion of the middle class had a profound effect on the group’s worldview. They currently make up a significant portion of the U.S. population and have played a major role in shaping modern society, as their size results in considerable influence.

Baby Boomers are often described as hardworking, dedicated, and traditional.

Baby Boomers typically value financial security, prioritizing stable jobs, homeownership, and retirement savings. Having grown up during a time of economic prosperity, they witnessed firsthand the benefits of financial stability, which has shaped their desire for long-term security. They also believe in the value of traditional education, often emphasizing the importance of a college degree or vocational training as a pathway to career advancement and upward mobility. Strong family bonds and relationships are prioritized, as many Boomers were raised in a more traditional family structure and view family as a cornerstone of support and stability. Additionally, Boomers take pride in their commitment to work and long-term careers, as they came of age during an era where loyalty to employers and a strong work ethic were often seen as the keys to success.

Baby Boomers bring several strengths to the workforce, including their experience and wisdom. With decades of professional experience, many Boomers are in positions where they can mentor younger generations. Their strong work ethic is another key strength—they are loyal, dependable, and deeply committed to their jobs, reflecting a time when long-term careers and employer loyalty were highly valued. Their work ethic has contributed to their financial stability, allowing them to enjoy retirement benefits that are the result of years of saving and investing. This financial stability is a reflection of their emphasis on long-term planning, often shaped by the economic conditions they faced during their working years.