Once Upon A Time

Two brothers went into business together in Nashville, Tennessee. They wanted to build something great. The two brothers were Alex and Brian Tolbert, and the business was a health insurance brokerage. They were going to set the world on fire.


Two years later, it was April 2008. The world was not on fire. Ha! Far from it. Turns out cold-calling employers about health insurance is a lot harder than they thought it would be.


After those two long years of cold-calling, Alex and Brian were still in their three-bedroom apartment, still with a “World Headquarters” sign hanging in the third bedroom. Only the sign didn’t seem as charming to them as when they first hung it.