Looking For Someone To Build It

So Alex started calling software development agencies around Nashville to see if any would be interested in building a “version 1” of the HR software they had in mind—on the cheap! Alex and Brian decided they would invest $15,000 to get the project going.


One Nashville agency suggested that Alex hire it to draw pictures of what the software would look like, with annotations describing how it should work. No actual building of any software—just drawings. Alex and Brian would pay for those drawings, and then they could bid the project out to whoever they wanted. The drawings would cost $2,500. 


The brothers paid the $2,500 and got some great drawings. The bids based on those drawings came rolling in from the Nashville agencies, and the best one was $58,000! And even that bid came with a $300 cost just to talk about it.